Private Label Coffee & White Label Coffee Roasters
Your Brand. Our Beans. One Exceptional Cup.
At Verena Street Coffee, we empower you to create a coffee brand that resonates with your audience. Whether you're a boutique café, a retail chain, or an entrepreneur venturing into the coffee industry, our private label program offers the flexibility and quality you need to succeed.

Why Partner with Verena Street Coffee for Private Label Coffee?
Premium, Fresh-Roasted Coffee
Crafted from 100% Arabica beans, our coffee is known for its smooth, full-bodied flavor and roasted fresh to order. Check out our reviews.
Custom Branding
From label design to packaging, we provide comprehensive customization options to reflect your brand's identity.
Flexible Order Sizes
No massive minimums. Grow at your own pace. Whether you're just starting out or already scaling, our program supports a variety of packaging sizes: ground, whole bean or pods, bulk or fractional.
Sustainable & Ethical Sourcing
We prioritize traceable, sustainable farms. Perfect for brands that care about community and the planet.
Expert Support
Our team of coffee professionals is here to guide you through every step, from blend selection to packaging design.
Reliable, Midwest-Based Partner
Roasted in Dubuque, Iowa, we’re proud to offer friendly, responsive service and consistent quality you can count on.

Millennials Are Leading the Coffee Movement
Millennials—over 80 million strong—aren’t just drinking more coffee; they’re demanding more from it:
- They value experiences and prefer gourmet, specialty blends.
- They support locally roasted, ethically sourced, and environmentally responsible products.
- They expect authenticity and brands that stand for something.
At Verena Street Coffee, our values align perfectly with what modern coffee consumers want, making your private label program primed for success.
Our Private Coffee Label Process
Consultation
Discuss your vision and requirements with our team.
Blend Selection
Choose from our range of signature blends or work with us to create a custom profile.
Design & Packaging
Collaborate on label design and select packaging that aligns with your brand.
Production & Delivery
We roast, package, and deliver your coffee, ready for your customers to enjoy.
Who Can Benefit from Private Label Coffee?
Cafés & Coffee Shops
Offer your own exclusive house blend. Stand out in a crowded market.
Retail & Grocery Stores
Add a trusted, high-quality coffee to your product mix with your brand front and center.
Corporate Gifts & Promotions
Custom-branded coffee is a memorable way to say thanks, celebrate milestones, or create buzz.
Entrepreneurs & Startups
Launch your own coffee brand with our support and expertise.
The Verena Street Difference
- Family-owned, independently operated
- State-of-the-art roasting & packaging facility
- Decades of roasting expertise
- Full-spectrum coffee services: espresso, decaf, flavored, single-origin, custom blends
- Assistance with POS materials, on-trend brewing equipment & distributor training
Launch Your Coffee Label Today
Ready to brew success with your own coffee brand? Request more information below about our private label program and take the first step towards creating a product your customers will cherish.